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Item #:
271398875
Graphic Design. 1890-Today (Basic Art)
Item #:
271398875
XCD 79
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This succinct but authoritative collection reflects on the development of a creative field that is constantly changing and challenging itself.
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What Stands Out
Comprehensive Timeline
Covers the evolution of graphic design from 1890 to the present, offering an insightful journey through styles, movements, and innovations that shaped the industry.
Visual Mastery
Showcases iconic designs and influential artists, helping learners and professionals appreciate the visual language and trends that define contemporary graphic art.
Essential Reference
Acts as a vital resource for design professionals and students, equipping them with historical context and inspiration necessary for creating impactful visual communications.
Product Details
- A través de los turbulentos acontecimientos del último siglo y medio, el diseño gráfico ha destilado el espíritu de cada época con su síntesis vívida y ordenada de imagen e idea. Nos rodea en todo momento, ya sea en forma de embalajes minimalistas o de anuncios llenos de colorido, gráfica ambiental e interfaces elegantes: el diseño gráfico guarda relación tanto con el reflejo de las aspiraciones y los valores de la sociedad como con la transmisión de información. Este vibrante compendio, que se publica ahora como parte de nuestra popular serie Basic Art, describe la evolución del diseño gráfico desde sus inicios en la década de 1890 hasta la actualidad. Con su amplio conocimiento de la disciplina, Jens Müller ha seleccionado cientos de ejemplos de todo el mundo, que se presentan organizados por décadas. Cada capítulo incluye asimismo breves introducciones a movimientos significativos y publicaciones influyentes, además de biografías concisas de genios del diseño como Massimo Vignelli (señalización del metro de Nueva York), Otl Aicher (identidad de Lufthansa), Paula Scher (identidad de Citibank), Milton Glaser (I Love New York), Louise Fili (embalaje) y Stefan Sagmeister (carteles hechos a mano).Esta colección sucinta pero rigurosa refleja el desarrollo de un campo creativo que cambia y se desafía constantemente. Los clásicos del diseño que Müller ha seleccionado actúan como coordenadas y ayudan a rastrear la influencia indiscutible del diseño gráfico en nuestra vida diaria. Es a la vez una introducción práctica y un análisis fundamentado de cómo el diseño gráfico moldea nuestras elecciones, desde los productos que compramos y los medios que consumimos hasta cómo nos comportamos y pensamos sobre nosotros mismos.
| Publisher | TASCHEN |
| Publication date | 28 July 2025 |
| Edition | Illustrated |
| Language | English |
| Print length | 96 pages |
| ISBN-10 | 375440024X |
| ISBN-13 | 978-3754400241 |
| Item weight | 620 g |
| Dimensions | 21 x 1.5 x 26.01 cm |
| Part of series | Basic Art |
Who Should Buy?
-
Students of Design
Ideal for students studying graphic design, providing historical context and visual inspiration across different eras of design.
-
Design Enthusiasts
Perfect for design lovers seeking to deepen their understanding of graphic design evolution and iconic works from 1890 to today.
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Professionals in Field
Beneficial for graphic design professionals who want to reference historical styles and trends to enhance their own work.
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Technical Designers Only
Not suitable for technical designers seeking in-depth software tutorials or technical skills rather than historical design perspectives.
Product Description
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Hardcover History Editorial Review
Graphic Design. 1890-Today Basic Art features a compelling journey through the evolution of graphic design, published by TASCHEN with an illustrated edition. This 96-page volume showcases significant milestones from 1890 to today, making it an essential reference for both enthusiasts and professionals. The book’s rich content is sure to intrigue those interested in the intersection of art and communication, highlighting influential artists and movements. Readers appreciate its well-organized layout and vibrant illustrations, making it both educational and visually captivating. Moreover, the book is available in English and has a sturdy format, ideal for display or study.
Customer Reviews & Ratings
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Pros
- Illustrated edition enhances visual appeal
- Compact size for easy handling
- Chronicles significant design movements
- Richly detailed and well-organized
- Ideal for students and professionals
Cons
- May not cover every aspect of graphic design
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XCD 79
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Features & Benefits
- Vibrant compendium on graphic design evolution from the 1890s to today.
- Curated by expert Jens Müller with hundreds of global examples.
- Each chapter highlights significant movements and influential designers.
- Includes concise biographies of famous graphic designers.
- Reflects society's aspirations and influences daily life.
- A perfect blend of a handy primer and deep exploration of graphic design.
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