0 ratings
Persuasion: Theory and Research
genuine image
Persuasion: Theory and Research
A comprehensive overview of social-scientific theory and research on persuasion with new discussions on reactance, use of narratives, and tailored messages to maximize persuasiveness.
Persuasion: Theory and Research
Item #: 63246125

Persuasion: Theory and Research

76% of respondents would recommend this to a friend

Item #: 63246125

XCD 692

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from US

0 ratings Write a review
In stock
us Imported from USA store

QTY:

Order now and get it around Sunday, September 13
Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
A comprehensive overview of social-scientific theory and research on persuasion with new discussions on reactance, use of narratives, and tailored messages to maximize persuasiveness.
U-Care Warranty:
None
Select a Plan
fast shipping

Fast
Shipping

free return

Free
Return*

secure packaging

Secure Packaging

100% original products

100% Original Products

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment

What Stands Out

Comprehensive Insights
This edition offers extensive research and theories on persuasion, ensuring readers grasp intricate concepts and applications effectively for both academic and practical use in various fields.
Updated Content
Incorporating recent studies and contemporary examples, the third edition provides current perspectives on persuasion theories, making it relevant for today’s evolving communication landscape and enhancing learning experiences.
Diverse Applications
The book addresses persuasion in various domains, including marketing, psychology, and interpersonal communication, equipping readers to apply these theories in real-world scenarios effectively.

Product Details

Shop Persuasion: Theory and Research online at a best price in Anguilla. 1452276676
Publisher SAGE Publications, Inc
Publication date March 19, 2015
Edition 3rd
Language English
Print length 408 pages
ISBN-10 9781452276670
ISBN-13 978-1452276670
Item Weight 1.5 pounds (680 grams)
Dimensions 7.38 x 0.56 x 9.13 inches (18.7 x 1.4 x 23.2 cm)

Who Should Buy?

Suitable For
  • Communication Students

    Ideal for students studying communication, as it provides foundational theories and applications of persuasion in various contexts.

  • Marketing Professionals

    Benefit marketing professionals by enhancing their understanding of persuasive strategies to influence consumer behavior effectively.

  • Public Speakers

    Useful for public speakers and presenters, offering insights on crafting persuasive messages to engage and motivate audiences.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers seeking light reading, as it delves into complex theories and research findings.

Product Description

Persuasion: Theory and Research

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What are the main topics covered in Persuasion: Theory and Research 3rd Edition?

    Answer: The 3rd Edition of Persuasion: Theory and Research delves into various core concepts of persuasion, including the psychology behind persuasive messages, the role of media in influencing opinions, and the dynamics of interpersonal communication. This edition enhances the previous concepts with updated research findings and perspectives from contemporary scholars, making it an essential resource for students and professionals alike. For instance, it explores how digital communication has transformed traditional persuasive strategies, providing context for practical applications in fields such as marketing and public relations.
  • Question: Who is the target audience for Persuasion: Theory and Research 3rd Edition?

    Answer: This book is primarily oriented towards students, educators, and professionals in communication, psychology, marketing, and social sciences. By addressing both theoretical foundations and practical applications, it serves as an academic resource that also informs practitioners about effective persuasive strategies. For example, marketing professionals can leverage insights about audience segmentation and message framing to enhance their campaigns, making this book valuable in real-world applications.
  • Question: How does the 3rd Edition of Persuasion enhance previous editions?

    Answer: The 3rd Edition incorporates the latest research findings and theoretical advancements in the field of persuasion, offering a richer, more nuanced understanding of the subject. It includes contemporary examples and case studies that illustrate the shifting landscape of communication, especially in the digital age. Readers can expect to find expanded discussions on topics such as social media influence and ethical considerations in persuasion, making it relevant for both academic inquiry and professional practice.
  • Question: Are there any additional resources provided with the 3rd Edition?

    Answer: Yes, the 3rd Edition of Persuasion: Theory and Research often includes supplementary materials such as online resources, study guides, and access to research databases. These resources complement the text by providing readers with tools to engage more deeply with the content. For students, these additional materials can aid in studying for exams or conducting research projects, while professionals can utilize them for continuous learning and application of persuasive techniques in their fields.
  • Question: Can I use this book for practical applications in marketing?

    Answer: Absolutely! Persuasion: Theory and Research is an invaluable resource for marketing professionals. It provides insights into consumer behavior, the impact of messaging, and effective strategies for crafting persuasive advertisements. Marketers can apply the principles discussed in the book to create more compelling campaigns that resonate with their target audience, thereby increasing engagement and conversion rates. For instance, understanding the nuances of audience segmentation can help marketers tailor their messages for maximum impact.
  • Question: What format does the 3rd Edition of Persuasion come in?

    Answer: The 3rd Edition is available in multiple formats, including hardcover, paperback, and digital versions. This variety allows readers to choose their preferred reading method. Digital versions, such as eBooks, offer the added convenience of portability and easy access to search functionalities for specific topics or terms. This flexibility makes the book suitable for diverse lifestyles and learning preferences, supporting both comprehensive study and on-the-go reference.
  • Question: Does the book include case studies or examples to illustrate its concepts?

    Answer: Yes, the 3rd Edition features numerous case studies and real-life examples that illustrate key concepts of persuasion. These examples provide concrete contexts for theoretical discussions, enhancing understanding and retention of the material. Readers will encounter cases from various sectors, including advertising, politics, and social movements, which demonstrate how persuasion operates in different scenarios. This practical approach allows students and professionals to draw parallels between theory and practice effectively.
  • Question: Is this book suitable for beginners in the field of communication?

    Answer: Certainly! While Persuasion: Theory and Research covers in-depth theories, the content is structured in a way that is accessible to those new to the field. The authors explain complex concepts clearly, making it ideal for undergraduate students or those exploring communication for the first time. Beginners can benefit from foundational knowledge while being exposed to advanced ideas, allowing for a gradual buildup of expertise in persuasion principles and techniques.
  • Question: What makes the 3rd Edition stand out among other persuasion books?

    Answer: The 3rd Edition of Persuasion: Theory and Research stands out due to its comprehensive coverage and integration of the most current research and examples. It is authored by noted scholars in the field, ensuring authoritative insights. The blend of theoretical analysis and practical application sets it apart, making it not just an academic text but also a practical guide for anyone looking to enhance their persuasive capabilities. It addresses contemporary issues in persuasion, such as social media effects, which few other texts cover with such depth.
  • Question: Where can I buy Persuasion: Theory and Research 3rd Edition?

    Answer: You can purchase Persuasion: Theory and Research 3rd Edition on Ubuy. They offer a wide selection of books and often provide various purchasing options tailored to different needs, making it convenient for you to get your copy. Ubuy is a reliable platform known for its extensive catalog and dedicated customer service, ensuring a smooth buying experience.

Communication Editorial Review

The 3rd edition of "Persuasion: Theory and Research" is a book that is best suited for those looking to do research papers. The content gives many tips and tricks to gather information for an essay. The author, however, is unnecessarily wordy and almost seems to have written the book for self-gratification, not actually for students to retain knowledge of the topic. The material is dense, with many in-text citations, and afterthoughts that disrupt the flow. The book might be challenging for students not familiar with the subject.

Customer Reviews & Ratings

1 customers ratings
  • 5 Star
    100%
  • 4 Star
    0%
  • 3 Star
    0%
  • 2 Star
    0%
  • 1 Star
    0%

Review this product

Share your thoughts with other customers

Pros

  • Good condition
  • Ideal for research papers
  • Provides tips and tricks for gathering information

Cons

  • Dense material

Platform Trust & Buyer Confidence

trustpilot logo
4.2/5 9250 + reviews
Read reviews
MA
Mohammad
Verified buyer

“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”

23 July 2026 · via Trustpilot
CK
Chitra
Verified buyer

“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”

22-Jul-26 · via Trustpilot
K
kund
Verified buyer

“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”

23-Jul-26 · via Trustpilot
OO
Onesi
Verified buyer

“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”

22 July 2026 · via Trustpilot
SJ
SAO JOHN
Verified buyer

“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”

23 July 2026 · via Trustpilot
Secure Checkout Global Delivery Easy Returns Genuine Products

Product Price History

Important information

  • Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
  • Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

XCD 692

Order now and get it around Sunday, September 13

QTY:

Secured transactionsecured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Features & Benefits

  • Clear and accessible style of writing
  • Thoroughly revised to reflect developments in persuasion studies
  • New discussions on reactance and use of narratives
  • Special attention to adapting messages to maximize persuasiveness
  • Sets of review questions in each chapter
  • Includes chapters on social judgment theory and stage models

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.