Features & Benefits
- Half of the American population is addicted to at least one behavior.
- Adam Alter tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible.
- Companies design these products in a way that they become almost impossible to resist.
- Alter explains how we can harness addictive products for the good and how we can mitigate their most damaging effects.
- Adam Alter is a professor of psychology and marketing at NYU.
- His previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback.